All Stories published by IPG Media Lab on April 29, 2015
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What Brands Can Learn From Buzzfeed’s Tracking Tool “Pound”

Read original story on: TechCrunch

Pound, which stands for Process for Optimizing and Understanding Network Diffusion, is the secret weapon that viral content website BuzzFeed developed in order to…


Lab’s First Impression: Apple Watch

According to the estimation of shipping tracking company Slice Intelligence, only 22% out of the 1.7 million ordered Apple Watches were shipped this past weekend. Luckily, the Lab received several of our pre-orders on Friday, so some Lab members got to try it on over…


YouTube To Back Its Biggest Stars For Original Series And Movies

Read original story on: Deadline

As we reported last week, an increasing number of its most popular video creators are leaving YouTube for competing platforms and traditional media. And now…