All stories published by IPG Media Lab on April 17, 2015

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All Stories published by IPG Media Lab on April 17, 2015

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IPG Media Lab in IPG Media Lab

Apr 17, 2015

What Brands Can Learn From Thursday’s Star War Event

The “Star Wars Celebration”, a four-day event in Anaheim, kicked off Thursday with a special presentation featuring the first official trailer for the upcoming movie. Although fans waited for days to attend in person, the event was also…

IPG Media Lab in IPG Media Lab

Apr 17, 2015

Hyperlocal Search Soars As Mobile Usage Grows

Read original story on: USA Today

On Wednesday, Google released new search data highlighting the surge of localized searches. The report shows that Google’s location-specific “near me” searches have increased 34 times since…

IPG Media Lab in IPG Media Lab

Apr 17, 2015

Verizon FiOS Customers Get Flexibility

Read original story on: The Verge

Verizon FiOS is devising ways to make its cable programming more attractive to viewers who now have alternative streaming television options like Sling TV, PlayStation Vue, and HBO Now. Starting Sunday…

IPG Media Lab in IPG Media Lab

Apr 16, 2015

Event Recap: Ad Age Digital Conference 2015, Day Two

In case you missed it, check out our recap for day one here.

On Day 2 of the Ad Age Digital Conference, the panel discussions continued to dissect the impact of post-digital innovations on the advertising and…

April 16, 2015

April 20, 2015

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