All Stories published by IPG Media Lab on April 24, 2015
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Amazon To Turn Connected Audi Cars Into Mailboxes

Read original story on: Engadget

In a great combination of connected mobility and German efficiency, Amazon is teaming up with Audi and DHL for a trial program that delivers Amazon Prime purchases directly to connected…


Radio Killed The Podcast Star

Read original story on: AdWeek

At its first ever “Soundfront”, iHeartMedia pitched a dozen original podcast programs to radio ad buyers, citing the recent breakout hit podcast “Serial” as evidence of the format’s rising prominence. The 12 podcasts…


Why Twitter Is Looking Into Beacons

Read original story on: Business Insider

Twitter is investing in Swirl, a Boston-based startup specializing in beacon marketing, according to CEO Hilmi Ozguc. Swirl’s technology is intended to surface relevant ads to smartphone-wielding…