Senior Engineers Reduce Risk

If you read articles on career development in software, you’ll already know there are many things a senior engineer is not. They are not, for instance, just someone with ten years of experience. They are not just someone who maintains a popular open source project. They are not…

Dissecting the Famous Egg Dropping Puzzle

Known as one of Google’s key interview questions.

Launch — Continuous Meteor App Deploys

Update 7/21/2016: I have changed the links for the sites out from Galaxy to Heroku. All the…

Why Customer Lifetime Value is a Misleading Metric for Bootstrapped Businesses

If you’re a SaaS business owner, you’re very familiar with the “5 C’s” of SaaS metrics — Cash, Churn, Committed Monthly Recurring Revenue, Customer Acquisition Cost, and Customer Lifetime Value…

Startup Success with a Decentralized Team

Do you feel like you’ve exhausted and struck out with the entire available employee…

Is It Time To Define A New Category For Your Startup?

Brand Category As A Frame Of Reference