I have now reached my limit — of a building wave of small frictions, annoyances and grievances — that wipe out any remaining goodwill I have for Apple.
Please hold your ears, SJ, for what I am about to say…
What are small every day symbols and icons communicating to us, as UX designers, and as pedestrians or customers? How can such a tiny detail, tell us so much? And how is this detail read across different languages, or with different mental models?
Bounce rate is probably the most annoying metric we marketers have to deal with.