How to become the “Band-Aid” in a sea of “Adhesive Bandages”?

Is Big Data the villain or the superhero of the movie?

Is data alone enough to make a marketing decision?

How Are You Protecting Yourself Digitally?

Long gone are the days when having a password to log in to your account was enough security

Is AI Taking Over Marketers’ Jobs?

In case you haven’t noticed, AI has become part of our lives, whether we like it or not. You may not be conscious about it, but it’s true. Just take a look at the apps you have on your phone. Do you use Google Maps or Waze to get to your destination? Do you check out…

Is data alone enough to make a marketing decision?

Marketing needs to be data-driven, but that's not…

Are you correctly balancing Branding and Promotion with Data and AI?

AI in Marketing — a double-edged sword?

AI, just like the other technological breakthroughs such as the automated assembly line…