Zara’s Insensitive Campaign Has Put Them Into Crisis

A Social Media Crisis Study Case of Zara’s…

Oreo’s Super Bowl Commercial Debuts Exciting New Catchphrase

How The Ordinary’s “Quality Equality” Campaign is Redefining Beauty Standards

Unpacking American Airlines’ ‘Life Awaits’ Campaign Where Creativity Misses Connection

AI Overlords: Beep, Boop, We’re in Charge Now!

Human Beings are often claimed to be the smartest and most intelligent species…

Sweetgreen is Doing Email All Wrong

Signing up for a brand’s emails should not be this difficult, and…

Unraveling the Florasis Crisis: Lessons Learned from Li Jiaqi’s Controversy

Li Jiaqi overturned the…

A PSA About Phising That Worth Sharing

A Study Case of “Don’t Know, Kasih No!” campaign by Bank…

Chipotle Went Back to Basics for National Burrito Day — And it Worked