Guest blogging is a viable way of building authority, driving traffic, and helping to develop your brand. However, there are effective and ineffective ways to go about it.
Do you remember that scene in the great Pixar film “Up!,” where Dug first tells Carl about his special collar that allows him to talk:
Dug: My master made me this collar. He is a good and smart master and he made me this collar so that I may speak. Squirrel!