What I learned from Jim Carrey — Who Wrote Himself a $10 Million Check

Advertising Isn’t Storytelling

Narrative doesn’t describe the structure of a good ad. So what does?

The Best Podcasting Equipment for a New Podcaster

Deciding what equipment to use for your new podcast can be daunting. The number of variables at play for your show’s sound quality are huge, and making a poor decision can lead to chronic recording problems down the road.

So Few People Really Understand Why Comedy Sells

Why Comedy Is the Most Effective Way to Advertise

Welcome to the Plandid Renaissance

A plandid is exactly what it sounds like 一 a planned candid. Anyone who’s anyone has been taking…

Do CMOs Need More Balls?

CMOs are juggling like hell. And all agencies do is lob them more and more marketing balls.